Capable of Greatness
Apparel collection for adidas x Peloton collaboration. The drop was called ‘Capable of Greatness’ - from this theme a concept was developed which could portray both the ‘current’ state of mind and the envisioned ‘greater’ state a person is imagining.
Fonts in use:
Bull 5
Role: Design Direction | Art Direction
With:
Josh Price / Tim Kay / Tom Hopkins / Matt Dodimead / Sarah Hernandez Bedford
Photagraphy:
David Clerihew
Barbour International x Triumph
Two internationally renowned UK heritage brands teamed up to to produce a collection influenced by the king of cool Steve McQueen.
The lookbook was printed on newspaper; inspired by the gritty feel of self-published zines and the "golden era" of magazines like NME.
Fonts in use:
Moderat
Role: Art Direction | Design Direction
Vans x JD
The brief was to create a bespoke Vans campaign for JD Sports that inspires and engages a male JD audience. A need to make sure the JD audience understand and buy into Vans, getting across the brand position, tone of voice, personality and most importantly, style. Vans have always stood for something and that shouldn’t change just because they’re in JD.
There was a need to stand for something that the JD audience could buy into with an art direction that shows off the skate roots of Vans, in a fresh and relevant way for the JD audience. The ‘Long Summer Days’ campaign was created to do this. From enjoying time with your friends to a skate along the beach-front, this urban fashion campaign captures all the good things about summer in an aspirational and fashionable way.
Role:
Art Direction + Design
10 Year Retrospective
To celebrate 10 years of the practice OB Architects commissioned a retrospective coffee book. Separated into City, Coast, Country and Mountains the book showcased the best projects to date.
Fonts in use:
Fold Grotesque
Photography:
Brett Charles
Role: Art Direction | Design Direction
Instructor Launch
Launch video to announce Peloton’s newest strength instructor Assal Arian.
Fonts in use:
Aeonik
English 1766
Role: Design Direction | Art Direction
With:
Josh Price / Tim Kay / Alanna Jones / Emma Wright / Marija Djikic
Director / Photgraphy:
Tom Cockram
Editor:
Sara Faulkner
Williams have an uncompromising commitment to functionality and style, making them the world's leading jet tender specialist. Only an online re-brand of the highest calibre would do, with offline collateral following suit.
A new, inspiring and industry-leading digital experience was created, together with a re-positioning that highlighted Williams as a lifestyle brand. Creating an experience where customising a build can be done with ease, it allows users to craft their perfect tender.
Credits:
Digital Art Director: Stew Austin
Bored in lockdown - I challenged myself to create a series of Black and White posters, I enjoyed the process massively and as I shared the designs on the Instagram received requests to buy them. Thus, The Monochrome Boutique was born.
Using Type, Photography and traditional painting methods the eShop has evolved into an enjoyable little side hustle.
With 17 bar, pub and restaurant brands in its portfolio, Mitchells & Butlers is one of the largest operators in the industry. Premium Country Pubs (PCP) needed a clear positioning and distinctive identity, elevating the level of their creative output so that it better represented the ambience and elegance of their offering.
Developing a solid strategic platform for the creative to work from, visually and tonally, the brand was transformed to communicate the 'special moments' consumers had when in a PCP pub.
Role: Art Direction / Design