Winchester based agency Shuffle had built great relationships creating content for English heritage brands such as Barbour, Landrover and Malle. Having taken a few years away to focus on side projects they were looking to start things up again. This time offering a full service under a collective to be called The Full English, tapping into challenger brands as well as recognised names.
The new identity had to represent the forward thinking of working as a collective - the ability to tap into a great resource pool of designers, illustrators and photographers to best suit each project. The idea was to represent the spirit and history of English culture through copy - conversational and a bit cheeky. The logo was created using the typeface London by A2 foundry, inspired by Edward Johnstone’s Underground alphabet and commissioning a lion illustration with a modern styling.
Ilustrations: Pedro Ouarbide
The brief was to create a bespoke Vans campaign for JD Sports that inspires and engages a male JD audience. A need to make sure the JD audience understand and buy into Vans, getting across the brand position, tone of voice, personality and most importantly, style. Vans have always stood for something and that shouldn’t change just because they’re in JD.
There was a need to stand for something that the JD audience could buy into with an art direction that shows off the skate roots of Vans, in a fresh and relevant way for the JD audience. The ‘Long Summer Days’ campaign was created to do this. From enjoying time with your friends to a skate along the beach-front, this urban fashion campaign captures all the good things about summer in an aspirational and fashionable way.
Williams have an uncompromising commitment to functionality and style, making them the world's leading jet tender specialist. Only an online re-brand of the highest calibre would do, with offline collateral following suit.
A new, inspiring and industry-leading digital experience was created, together with a re-positioning that highlighted Williams as a lifestyle brand. Creating an experience where customising a build can be done with ease, it allows users to craft their perfect tender.
Digital Art Director: Stew Austin
Creating pioneering cameras accessible to everyone, not just the daredevils, Drift needed a campaign for their latest product and a new e-commerce website.
The launch of Stealth 2 was an opportunity to create collateral that was recognisable as Drift branding – previous work lacked consistency. A new art direction and photography style was established to align all Drift communications.
With 17 bar, pub and restaurant brands in its portfolio, Mitchells & Butlers is one of the largest operators in the industry. Premium Country Pubs (PCP) needed a clear positioning and distinctive identity, elevating the level of their creative output so that it better represented the ambience and elegance of their offering.
Developing a solid strategic platform for the creative to work from, visually and tonally, the brand was transformed to communicate the 'special moments' consumers had when in a PCP pub.
Door hardware experts Joseph Giles had a need to tailor their site to the online trader market. For the 27,000 product range, an exclusive online product catalogue was created, in line with their polished redesigned website.
This coincided with an updated identity, brand book and brand guidelines.
Making history, again, for Duckhams Motor Oil.
Concept work to bring back the original British oil brand in a way that is relevant for todays consumer. Utilising a vintage-inspired design to create something that feels very new and unique in the market, utilising Duckhams roots and positiioning it as a brand that's tailored to the grass roots motor industry: Duckhams, for the enthusiast.
Wyke Farms is a family-owned business that has been making award-winning cheese for generations in the heart of Somerset – the natural home of Cheddar. But this wasn’t coming through strongly enough in their branding and communications. They needed a new way to tell a traditional story and unlock the power of their heritage.
The brand was repositioned to showcase their craft, provenance and 'love for the land, after all they’re 100% green'. The logo was updated, alongside new packaging, photography styling and tone of voice.
Roberts' retailer websites were housing very little information and imagery about their products, which was affecting sales. They needed a new site of their own that would provide consumers with all the detail they required to commit to a purchase, via retailers or directly through themselves.
The new designs were clean, simple and, while capturing the essence of this iconic heritage brand, still had a contemporary look. To ensure the products were the heroes of the page, a new photography art direction was established to capture all the superb details and to really demonstrate how stylish they are.
Wyke Farms were creating a sub brand that needed to be premium and artisan, Ivy's Original required beautiful packaging for it's truckle range. It had to be something that consumers would be proud of having on their table at a dinner party.
A monogram logo was created to represent the sophistication and quality of the brand. Classic serif typography, a sophisticated colour palette and luxurious print finishing all combined to create an elegant and accessible new identity.
Taking a once regional tea to a national level, this project was a complete realignment and rebrand.
From initial brand workshop to launch of the new brand, working closely with the team at Dorset Tea to develop a completely new brand look and feel, tone and approach that has since seen a huge increase in sales and an impressive growth in loyal community numbers.
Taking inspiration from the beautiful county, a series of illustrative elements were created to portray the life, colour and vitality of Dorset which underpins the product offering and brand ethos.