Adidas x Peloton
Apparel Launch Campaign
Art Direction + Design Direction
Apparel collection for adidas x Peloton collaboration. The drop was called Capable of Greatness - from this theme a concept was developed which could portray both the current state of mind and the envisioned greater state a person is imagining.
With —
Josh Price / Tim Kay / Tom Hopkins / Matt Dodimead / Sarah Hernandez Bedford
Photography —
David Clerihew
Fonts in use —
Bull 5