Peloton
Brand Refresh
Design Direction + Art Direction
Gathering nearly 7M members following 2 years of extreme growth Peloton was at a point where it needed to evolve and reflect it’s position as the global leader of connected fitness.
With a new strategy aligned under Made to Motivate the brand required TOV and design that brought this to the forefront of all commumications. By heroing Peloton’s instructors and members, introducing new grid systems that allowed greater use of colour, expressive type and textures the end result was a set of modular brand assets that enabled a flexible visual identity system to be rolled out.
With —
Josh Price / Tim Kay / Iain Hunter / Alana Jones / Tom Hopkins / Lilly Wolf
Photography —
Tom Cockram
Fonts in use —
Aeonik