Wyke Farms is a family-owned business that has been making award-winning cheese for generations in the heart of Somerset – the natural home of Cheddar. But this wasn’t coming through strongly enough in their branding and communications. They needed a new way to tell a traditional story and unlock the power of their heritage.
The brand was repositioned to showcase their craft, provenance and 'love for the land, after all they’re 100% green'. The logo was updated, alongside new packaging, photography styling and tone of voice.