Winchester based agency Shuffle had built great relationships creating content for English heritage brands such as Barbour, Landrover and Malle. Having taken a few years away to focus on side projects they were looking to start things up again. This time offering a full service under a collective to be called The Full English, tapping into challenger brands as well as recognised names.
The new identity had to represent the forward thinking of working as a collective - the ability to tap into a great resource pool of designers, illustrators and photographers to best suit each project. The idea was to represent the spirit and history of English culture through copy - conversational and a bit cheeky. The logo was created using the typeface London by A2 foundry, inspired by Edward Johnstone’s Underground alphabet and commissioning a lion illustration with a modern styling.
Ilustrations: Pedro Ouarbide